Head of Field Marketing

About Dragonfly

Dragonfly is building the next generation of high-performance, cloud-native data infrastructure. We are redefining what’s possible for in-memory data stores by delivering dramatically better performance and cost efficiency for large real-time workloads.

We have strong product market fit with great customers that trust Dragonfly with their most mission critical workloads.

The Role

We’re looking for a Head of Field Marketing to own and scale Dragonfly’s event-driven demand engine. This is a senior, hands-on role for someone who thrives on ownership, loves engaging directly with the technical community, and knows how to turn events into measurable pipeline.

You’ll own the full lifecycle of field marketing, from strategy and planning through execution and performance analysis, across conferences, digital events, and partner-led programs. Your success will be measured not by activity, but by efficient, high-quality pipeline generation.

This role is ideal for a builder who enjoys aggressive goals, clear accountability, and operating at the intersection of marketing, sales, partnerships, and product.

What You’ll Own

Field Marketing Programs

• Conference sponsorships and on-site activations
• Digital events and webinars
• Partner-hosted and Dragonfly-hosted in-person events (a lot of room for creativity here)
• Event experimentation: formats, audiences, messaging, and tactics
  
  

Strategy & Execution

• Build and own the annual and quarterly field marketing plan
• Decide which events matter and which don’t in the cloud and infrastructure ecosystem
• Own budgets, timelines, vendors, and logistics end-to-end
• Partner closely with Sales, Product Marketing, DevRel, and Partnerships to ensure tight alignment
  
  

Measurement & Optimization

• Own KPIs, with a primary focus on cost per SQL generated from events
• Track performance rigorously and iterate based on data
• Continuously refine event mix and investment based on ROI

What We’re Looking For

Core Traits (Expected of Every Dragonfly Team Member)

• Clear, precise communicator with strong written and spoken skills
• Strong sense of ownership; self-starter who sees projects through from idea to execution
• Growth mindset with a bias toward experimentation and learning
• Analytical and competitive; motivated by ambitious goals and measurable outcomes
• Technically curious; eager to deeply understand Dragonfly’s technology and customer use cases
• Creatively bold; comfortable pursuing contrarian strategies and challenging convention
  
  

Role-Specific Characteristics

• Extremely organized with strong project and program management skills
• Exceptional cross-functional communicator; errs toward over-communication
• High energy; genuinely enjoys events, community engagement, and being on the ground
• Strong understanding of the cloud and infrastructure ecosystem
• Knows which events matter to infrastructure engineers and why

What Success Looks Like

• Field marketing becomes a predictable, efficient source of high-quality pipeline
• Events consistently attract the right technical audiences and decision-makers
• Cost per SQL improves quarter over quarter
• Dragonfly has a strong, differentiated presence at the events that matter most
• Sales, partnerships, and marketing teams view field marketing as a force multiplier, not a support function