Product Marketing Manager

About Dragonfly

Dragonfly is building the next generation of high-performance, cloud-native data infrastructure. We are redefining what’s possible for in-memory data stores by delivering dramatically better performance and cost efficiency for large real-time workloads.

Our customers are infrastructure engineers and platform teams running critical systems at scale. They expect technical depth, clarity, and results, and so do we.

The Role

We’re looking for a Product Marketing Manager to define and drive Dragonfly’s positioning, messaging, and go-to-market strategy. This is a high-impact, cross-functional role for someone who thrives at the intersection of product, engineering, sales, and marketing, and who can translate deeply technical capabilities into clear, differentiated value.

You’ll own how Dragonfly is understood in the market: who we’re for, why we win, and how we communicate it. You’ll lead product launches end-to-end, equip the sales team with strong enablement, and bring rigorous market and customer insight into everything we do.

This role is ideal for a technical marketer who loves clarity, competition, and building narratives that drive pipeline.

What You’ll Own

Positioning & Messaging

• Define Dragonfly’s positioning across products, use cases, and buyer segments
• Build and continuously refine core messaging frameworks, value props, and proof points
• Translate technical differentiation into simple, compelling customer language

Product Launches & Announcements

• Own launch planning, narratives, and cross-functional execution
• Create launch assets: blog posts, landing pages, emails, docs updates, social content, and internal comms
• Drive alignment across product, engineering, sales, and marketing to ensure high-quality delivery

Sales Enablement

• Equip sales with the messaging, decks, battlecards, and objection handling to win
• Build enablement that’s crisp, confident, and grounded in customer reality
• Partner with sales leadership to improve how Dragonfly is pitched and positioned

Market & Competitive Intelligence

• Monitor competitors, market shifts, and emerging trends in data infrastructure and cloud
• Produce clear competitive insights: battlecards, comparisons, win/loss patterns, and positioning adjustments
• Keep the team aligned on where we win and where we must sharpen our edge

Customer Persona Research & Definition

• Define and maintain Dragonfly’s ICP, personas, and buying committee
• Map the buyer journey and key decision criteria across segments
• Build insight loops with customers, prospects, community, and sales calls

How We Measure Success

• Pipeline and pipeline influenced tied to positioning, launches, and enablement
• Improved conversion across funnel stages due to sharper messaging and clearer differentiation
• Stronger sales performance through better enablement and competitive clarity
• Clear understanding of ICP, buyer motivations, and purchasing process across the org

What We’re Looking For

Core Traits (Expected of Every Dragonfly Team Member)

• Clear, precise communicator with strong written and spoken skills
• Strong sense of ownership; self-starter who sees projects through from idea to execution
• Growth mindset with a bias toward experimentation and learning
• Analytical and competitive; motivated by ambitious goals and measurable outcomes
• Technically curious; eager to deeply understand Dragonfly’s technology and customer use cases
• Creatively bold; comfortable pursuing contrarian strategies and challenging convention
  
  

Role-Specific Characteristics

• Deep understanding of Dragonfly’s ICP and buying process (or strong ability to learn it quickly)
  Highly technical marketer who understands data infrastructure deeply
• Extremely collaborative; effective across engineering, product, marketing, sales, and leadership
• Very strong writer who can produce crisp, high-confidence messaging and launch narratives
• Strong judgment on positioning: can simplify complexity and drive alignment

What Success Looks Like

• Dragonfly has clear, differentiated positioning that resonates with our ICP
• Launches ship on time with strong cross-functional alignment and real market impact
• Sales is consistently equipped with sharp messaging, proof points, and competitive guidance
• The organization has a shared, accurate understanding of our ICP and buying journey
• Pipeline impact is measurable and improving quarter over quarter

Why Dragonfly

• High ownership and autonomy from day one
• A deeply technical product with real customer love and clear differentiation
• A chance to define and scale product marketing for a category-shaping company
• A team that values clarity, ambition, and bold thinking